Red Toolbox has announced a licensing agreement with the KitchenAid brand to launch “KitchenAid Kids,” a line of children’s kitchen products inspired by KitchenAid appliances. The collection will feature both pretend play kitchen appliances and functional junior appliances, including a mixer and blender, designed to provide young makers with an authentic cooking experience.
“We are incredibly excited to work with KitchenAid brand on this new venture,” says Ami Rosenfeld, chief executive officer, Red Toolbox. “KitchenAid is one of the most respected and beloved brands in the kitchen and bringing that legacy into kids’ play is a natural fit for us. With the KitchenAid Kids line, we’re creating products that go beyond pretend, giving children the opportunity to engage in real, hands-on experiences that inspire creativity, learning and family connection.”
The KitchenAid Kids line aims to combine imaginative roleplay with real-world activities, offering children the chance to explore creativity in the kitchen while building confidence and motor skills. The products are designed with safety, durability and thoughtful details to ensure they are developmentally appropriate for children.
“We are thrilled to work with Red Toolbox to bring KitchenAid products to children and inspire their creativity,” says Amy Schneider, global licensing lead, KitchenAid. “We share a passion for designing high-quality, durable products that help consumers create memorable experiences.”
The KitchenAid Kids line is set to launch in September and will be available in key domestic and international markets.
