At this point, many of us are familiar with both “Sad Beige Clothes for Sad Beige Kids” and the excellent TikTok account and overall concept. Everywhere you look, the market seems to be flooded with baby clothes, toys, and accessories in neutral tones.
Nursery is starting to look like a picky toddler’s dinner plate. Everything is simple shades of brown and white, with no visible color. TikTok creator Jules (@julesandthevibe) clearly hates this trend…but recently gave a little reprieve to those who “fell down the pipeline.”
“I’ve been openly and strongly opposed to the beige mom blogger aesthetic,” she begins. “I think it’s ridiculous to make all your kids’ clothes fit a certain aesthetic and basically have a cream, beige, and white color scheme. … But I say this as someone who currently has kids. It’s very hard to find clothes that aren’t so aggressively gendered or clothes in general, so I can understand why people would fall into the beige pipeline.”
“When you enter a baby clothing store, there is a blue side and a pink side of the store, where different services are offered,” she elaborates. there is nothing In terms of color diversity. You can’t buy blue on the pink side of the store, and you can’t buy pink on the blue side of the store. ”
She still stands by the idea that curating a completely earth-tone aesthetic for her baby is ridiculous (“Who gives a fuck…understand”), but she understands that it may be a movement born out of fatigue with the pink-and-blue status quo.
“Because basically, at any given time, you’re offered either a unicorn or a truck. … I knew things were gendered, I’ve walked in the toy aisle at the store, I’m not stupid. But it’s very strange to me that I can’t find normal clothes in normal colors for my baby.”
To be honest, we get it too.
It’s not just the color. It’s a distinctly masculine and feminine color. plus motif, plus cut. Who hasn’t seen a 2-year-old boy wearing a shirt that says “Lady’s Man” or a literal newborn baby girl wearing a onesie that says “My Daddy Says No Boyfriends”? And I’m sure a part of my soul died forever the day I had to buy the same size pants for my 4-year-old son and 1-year-old daughter, because the girls’ pants were cut much smaller than the boys’ and I wanted them to cover my butt. (Yes, I also just bought her boys’ pants, but I liked the color of the one I bought in the girls’ section, but of course I couldn’t get that color in the boys’ section.)
“There are always two different dynamics and you end up getting one or the other. I can’t get a regular shirt,” Julies continued, concluding. “So I can see why people would end up dressing their babies in beige butt clothes, because the only colors they offer besides Pepto-Bismal pink and blue are ones that say ‘Lady Killer’ on the front. That’s weird.”
that’s right. And look, there are great options be there I want bright, gender-neutral children’s clothing (I’ve always been a big fan of things like primary), but sometimes I really have to look around to find them. As a new parent, who has time? Well, beige is boring, but at least it doesn’t support the patriarchy…
